About Us

The Futurists

Urban Life Ventures was formed in 2010 with the intention of designing better lifestyles through real estate. A part of CITY GROUP that gave Pune its landmark Amanora Township, ULV aims to impart the same ethos and values into each of their offerings. Using the most up-to-date technology and optimum quality with time bound delivery, ULV has created a niche in the real estate market with its intelligently designed homes. Expanding its scope of operations, ULV ventured into hospitality, giving Pune some exemplary ventures. With many more surprises in store, the entity is all set to launch some more rousing projects across the hospitality sector.

At the heart of every ULV endeavour are people and values. Following a stringent transparency policy, ULV has no false promises to make, but takes pride in delivering what is promised. Amalgamating innovation with customer needs, preferences, accountability, passion and superior products & services, ULV has its feet firmly on the ground and a vision far ahead in the future.

Company Vision

As an organization driven by young and dynamic minds, ULV is already on the path of diversifying its areas of operation. ULV soon plans to foray into the education sector by building a school of over 3 acres with all modern facilities and amenities conducive to superlative education.

Focusing on affordable housing segment which aims at raising the standard of living, ULV is part of an initiative that is also being encouraged by the government.

Our Team


Gaurav Kataria, Co-Founder, Urban Life Ventures is a Post-Graduate from the University of Reading, UK. Gaurav's keen business acumen and insightful working style has greatly helped the entire spectrum, making it possible for management across levels to be able to perform par excellence. Under his leadership, ULV is developing projects at landmark locations in the city.

Having successfully ventured in the hospitality segment for over 5 years, Having over five years of experience in the hospitality and F & B sector, Gaurav has established a string of highly acclaimed restaurant brands across the city. He plans to set up many more reputed franchisees across Pune, Mumbai, Bangalore, Nagpur and Indore in the near future.


Aditya Deshpande is a Graduate in Business Administration from Symbiosis and has completed his masters in Management from CASS Business School, London. Aditya heads the Marketing of City Corporation Limited and has been well acknowledged for developing Maharashtra's first private township - Amanora Park Town.

Aditya holds Directorship in many hospitality and construction entities such as Urban Life Ventures and Intellisense - Smart Home Developers. He is the Promoter Director of "Kelzai Secrets Private Limited", a beverage industry by the sale of Natural Mineral Water under the brand "Kelzai Volcanic Water". As a successful entrepreneur at a young age, he is known for his ability to leverage opportunities in the marketplace.