Our Story

THE FUTURISTS

Established in the year 2010, Urban Life Ventures is a budding yet dynamic brand in Pune. A part of the illustrious City Group that endowed Pune with its one-of-a-kind township – Amanora Township, we boast of having a diverse portfolio. Specialists in developing premium residential projects and redefining lifestyle through redevelopment projects, we believe in creating value with luxury.

At the heart of everything we do are people and our business values. They drive our commitment to delivering effective, safe and sustainable solutions. We follow a stringent transparency policy and take pride in delivering what is promised. We lean on our strong values to promise distinguished experiences to all our customers, guests, clients, and team. With our feet firmly on the ground, we have a vision far ahead in the future.

Mission Statement

Urban Life Ventures is a growth-oriented enterprise with honesty, innovation, and sustainability as our core values. An organisation led by young and promising minds, we are already on the path of diversifying operations. With people and principles as the epicentre of our business, we aim at foraying into different sectors.

OUR TEAM

THE ANCHOR - MR. ANIRUDDHA DESHPANDE

A name that needs no introduction, Mr. Aniruddha Deshpande is the chief mentor and anchor of Urban Life Ventures. We are indebted to be associated with this illustrious name in the industry. He actively organized big races during the 1980s and was reckoned as the Secretary and then President of Pune Automotive Racing Association. Known to be a monumental part of the Sharada Group, helped them develop the business manyfold. The noteworthy Sharada Arcade, a commercial development on the Pune-Satara Road; Oxford Village, a 1000-home project in Wanowarie; Springfields, a 200-flat residential project in Kothrud; and Hotel Manas Resort in Bhugaon, was developed under his guidance.

With his solid experience in construction and allied industries, he started his own construction business – City Group. The Managing Director or City Corporation Limited, he is the mastermind behind the Amanora Park Town, India’s first private township. A benchmark of living, working, and celebrating, Amanora Park Town is nothing short of a utopia in Hadapsar, a booming metropolis in Pune. Spanning 1.5 kms in an envious location, Amanora promises peace and luxury unlike any other.

This brainchild of his, is a recipient of many prestigious awards – from the Best Marketing Campaign, Best Corporate Social Responsibility, and Best Residential Project of the Year 2007, under the Cityscape India Real Estate Awards. He was also spearheading projects as a partner of the City Development Corporation. Notable projects like the 1 Modibaug and 10 Kasturkunj have been executed under his leadership and have bagged awards.

GAURAV KATARIA

Co-founder of Urban Life Ventures, Gaurav is the wits and whiz of the brand. A graduate in Business Administration from Symbiosis, he holds a Masters Degree in International Securities and Investment Banking from the ICMA Centre, UK.

Gaurav is leading the team in developing different projects by the virtue of his business acumen and smart working style. ULV is developing projects at landmark locations under his leadership. With a solid experience of 5+ years, he has established a string of well-celebrated restaurants and plans to set up many more across the city. A champion of hard work and innovation in all that he does, Gaurav is a visionary with no stopping.

ADITYA DESHPANDE

A young gun in the arena of business, Aditya Deshpande is truly blazing the trail with his range of endeavours. A graduate in Business Administration from Symbiosis, Aditya holds a Masters Degree in Management from the CASS Business School, London. He leads the Marketing Division at City Group, the pioneer of Maharashtra’s first private township.

Revered as the Director of Intellisense – Smart Home Developers, and the Promoter Director of Kelzai Secrets Private Limited, he is known for venturing into uncharted waters and grabbing every opportunity that comes his way. With a progressive work approach, Aditya believes that it is the need of the hour to offer unique experiences to people.